NoirePack Inc. - Introducing Cooperative Economics in the Coffee Market for the Black community

The Central District was once Seattle's most racially and ethnically diverse neighborhoods, the center of Seattle's Black community and a major hub of African-American businesses. Unfortunately this Black community along with other historically Black neighborhoods are experiencing “Black Flight”. The CD and other major Black cities in America must take a stand and implement an economic cooperative strategy to restore Black-Owned businesses otherwise the fate of these cities will be in hands of developers and investors.

Seattle, WA. (December 22, 2020) Black-Americans from all walks of life witnessed in 2020 some of the most devastating cataclysmic events of this generation. High unemployment, the Pandemic, civil unrest, police brutality, and the list goes on. 

Black College graduates cannot find jobs due to discrimination in the labor market-The most educated Black generation. Yet, our unemployment numbers are equivalent if not worse than the 80s and the early Obama years.  

We are dying from Covid19 at far higher rates than other races due to the lack of equitable healthcare access.  Moreover, jail cells are increasing in numbers, with more Black men leaving behind Black children raised by single mothers.  According to Pew Research, "In 2018, Black Americans represented 33% of the sentenced prison population; nearly triple their 12% share of the U.S. adult population". Our feet are getting weary from marching.

These trials have demonstrated how vulnerable and economically marginalized Black communities can be when presented with these kinds of events.    Fortunately, there is hope! One way to combat some of these social conditions and injustices placed upon our communities is through economics but most importantly cooperative economics or "Ujamaa," building not only individual black businesses but also communities of black companies. 

"Ujamaa" was McFields’ calling in the coffee marketplace

Black Americans earn only 61 percent of white American incomes. Our salaries are significantly less to whites' performing same jobs, yet we prefer to maintain our "good jobs" rather than own and operate our own business. There is a considerable disparity between opportunities and wealth for Black families and White families.

According to the Federal Reserve, in 2019, White families had the highest median household wealth of any racial group at $188,200; Black Americans had the lowest median household wealth at $24,100, according the Federal Reserve. What gives?

We must strive for "Ujamaa" and Social entrepreneurship to create businesses oriented around providing services and goods that benefit the Black community.  We are one of the U.S.'s biggest consumers, but we only spend a mere 3 percent of our $600 billion on Black-Owned businesses.  This must change. 

For University of Washington Graduate student and NoirePack Inc. founder Edward McFields, "Ujamaa" was his calling in the coffee marketplace.  Coffee presented an excellent opportunity for his business startup NoirePack Inc.

With 32 percent of African Americans in the United States drinking gourmet coffee beverages during the past day, why not create businesses that revolves around this popular commodity?

Whether it be gourmet or non-gourmet, traditional coffee is the most popular option among Americans for their past-day consumption. 

Coffee is a multibillion-dollar industry projected to grow annually by 8.7% despite the current Pandemic.   The largest market segment triggering this growth is gourmet coffee roasting, NoirePack Inc’ primary niche.   

There are thousands of coffee roasters in the U.S. Sadly; Black coffee roasters only represent a small margin of this highly coveted and competitive coffee market; however, several Black-Owned coffee roasters and brands are that are working to shift the discourse surrounding this popular beverage.

Each of these Black Owned roasters is unique with a story worth sharing, and we are here to evangelize it.

NoirePack Inc's primary mission is to deliver the Black coffee Experience. Selling freshly roasted coffee from America's Premier Black Artisan Roasters from Russell's Gourmet Coffee in Georgia to Blk & Bold in Iowa and Sailor's Brew Coffee and Boon Boona Coffee on the West Coast, we bring you a diaspora of America's best-hidden gems. 

Coffee roasting is an art, and every Black-owned coffee roaster is a master of their craft. At NoirePack Inc., we want to help promote our Black-owned coffee roasters, which will benefit long-term our Black Community. 

About NoirePack Inc.

We are NoirePack, a small start-up based out of Seattle, WA, whose primary mission is to deliver the Black coffee Experience in every box purchased.  Freshly roasted coffee from America's Premier Black Artisan Roasters from Russell’s Gourmet Coffee in Georgia to Blk & Bold in Iowa and Sailor's Brew Coffee and Boon Boona Coffee in the West Coast we bring you a diaspora of America’s best hidden gems.  

Coffee roasting is an art, and every Black-owned coffee roaster is a master of their craft. Order your box today and experience for yourself a cup from America's Premier Black Artisan coffees.  Please visit NoirePack.com

MEDIA CONTACT

Edward McFields, NoirePack

edwardmcfields@noirepack.com

Tel. 206.550.1697

Black Lives Matter, Police Brutality…our feet are getting weary from marching.